The Strategic Map of Purposive Sampling

Purposive sampling is a non‑probability method where the researcher deliberately chooses participants who have particular characteristics, knowledge, or experiences that fit the study’s purpose. The main strength of this approach is that it focuses on getting rich, relevant information rather than trying to represent the whole population statistically.

Although many authors group these approaches into about seven main types, in practice there are at least 16 more specific variants, depending on the research context and needs.

Below, I have re‑linked the 16 specific techniques back to the seven main categories to clarify their distinct roles and relationships for easier understanding.



Hnin Ei Lwin
#Monitoring #Evaluation #Reporting #Research #MEARL
#social #development #humanitarian #publichealth 

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